Welcome to the Overworld of metaverse! We are just starting. Find a comfortable spot, choose your preferences, then build your avatar. If you look around, you will see a world beginning to take shape. Metaverse participants from all walks of life — from government to therapy clinics to fashion — are mining for resources.
Metaverse enablers in the tech and telecoms sectors also create the building blocks. My daughter loves Minecraft, so I let her play it. Her world-building skills will make the metaverse a powerful place for connections, ideas and trade.
What is Metaverse Exploration good for? It’s difficult to see the long-term benefits at the metaverse’s surface. Each participant will have a different idea of the path that the metaverse mission might take, but you can rest assured that all roads lead to diamonds.
Building bases and mining for diamonds — Opportunities in different sectors, from retail to hospitality to healthcare and education
The metaverse may be viewed as a cool consumerist playground, a new type of social media. But that’s only one level. Although brand representation and participation are important facets (I’ll get to this later), the metaverse has far greater applications. It advances science, medicine, education and safety.
5G offers unprecedented connectivity speeds and edge computing.
Let’s first look at how. Consumers and businesses will have the opportunity to explore virtual activity with 5G’s unparalleled connectivity speeds and edge computing that extends 5G’s power further. We can go deeper by adding virtual reality (VR), augmented reality, (AR) infrastructure and IoT capabilities. Let’s dive in.
The metaverse can be used to help healthcare
Healthcare will allow clinicians to use the metaverse to reach patients regardless of their location. This opens up the possibility for rural patients to have access to specialists. AR is also used in healthcare. Consider surgery with an AR overlay. This allows doctors to identify and feel the best incision points, and provides real-time data about patient comorbidities while operating.
Physicians and healthcare researchers worldwide will be able connect with their peers and share research and case studies in virtual conferences. Researchers will be able pull their peers into an actual experience of their research to gain deeper understanding and engagement.
Immersive experiences can be created in education using AR and VR technology
Future generations will also benefit from the metaverse’s educational value over time. AR and VR technology enable immersive experiences that include touch, sound and smell. Students can travel through time and Magic School Bus their ways through the body. They can also perform dangerous chemistry experiments or dissect cells to better understand its components.
The metaverse also offers a way to close the opportunity gap between students
While some students may not be able afford to pay for field trips, others will be able explore the metaverse using school-provided equipment. Students who wish to study post-secondary education may take a virtual tour at “Metaversity” campuses. These are digital twins of schools such as Southwest Oregon Community College and Morehouse College.
Virtual Reality and the metaverse will revolutionize the training process in every sector
This will allow for a higher level of safety and health. This allows manufacturing technicians to train virtually on a digital replica of their machines in order to better understand the risks and processes involved. Imagine a medical student learning to perform surgery remotely, helping them to better understand the different scenarios for patients.
What role will brands play in the metaverse
These are just a few examples that illustrate how the metaverse allows brands access to creative mode. It gives them access to a whole new set of tools that allow them to communicate their values and ethos to customers. The metaverse is completely free of the constraints and budgetary limitations of the tangible world. This allows brands to communicate with customers in new ways. Imagine a shop where a Bengal Tiger takes your order, or a multi-player hunt to find a limited edition sneaker drop. These new opportunities create a need for innovative customer experience strategies and solutions.
Collaboration with Villagers – A New Customer Journey Strategy and Customer Experience Strategy
Gartner predicts that by 2026 25% of people will spend at least one hour per week in the metaverse and that 30% of global organizations will have products or services for the metaverse. To create powerful experiences that not only excite but also keep metaverse users hooked, now is the right time to invest in customer journey orchestration.
To ensure strong customer experience (CX), in the metaverse era
Businesses must improve the customer experience online to ensure a strong customer experience. Is there a customer journey full of creepers and monsters that needs to be eliminated? Is there a way to make certain touchpoints more magical and powerful?
Businesses must now start to optimize and repair their customer journeys across all channels in order to generate greater engagement and loyalty from customers.
Who are your potential customers? How will your customer journey look?
Businesses must also invest in better understanding of their customers, including understanding where they are mining diamonds and hitting lava.
The CX and marketing teams should be able to identify the key elements of the brand experience that create customer satisfaction and where they are lacking. This will make replicating an exceptional brand experience in the metaverse easier and more efficient.
Businesses can gain greater insight into customer breadcrumbs by adopting customer journey mapping tools and orchestration tools to personalize digital experiences.
A customer journey in the metaverse
Understanding generational differences is crucial. Gen X and Millennials are building the foundation for the metaverse, but in a few years Gen Z will be leading the charge to optimize and design the landscape. Gen Alpha will however be the core of the metaverse opportunity. He will be completely immersed in virtual realms and be able to move between dimensions easily, becoming an expert at optimizing and creating unimaginable business opportunities.
Businesses can now learn the unique characteristics of each population to tailor their strategies to appeal to them. They also have the flexibility to adapt to the changing world around them.
The Ender Dragon, Witches and Zombies — A fierce competition takes center stage
It is not surprising that there is already a battleground between players in all areas – gaming, social media, telecommunications – because of this huge revenue opportunity. But fierce competition is not the way forward in the metaverse. There is more value to be found through unprecedented collaboration.
The metaverse isn’t just one thing – it is a combination of cutting-edge technologies such as blockchain, VR, AR and edge networking. This makes the need for synergy even more apparent.
The digital ecosystem at the backend the metaverse
Imagine that you want pizza but have to order it online and then walk to each store to get the toppings. You find out that certain toppings don’t fit your pizza size or shape so you must move on to another shop. This is the digital ecosystem that we are dealing with on the backend in the metaverse. Without collaboration, the journey to “create a pizza” will only get worse.
We now have a pizza party with metaverse interoperability and enterprise software that reduces complexity while bringing all the toppings under one roof.
The new age of technology
We are at the dawn of a new age in technology and just before it becomes mainstream. This is an extraordinary opportunity for us to make it right. All participants and enablers must agree upon a set standard that will allow metaverse worlds to be interoperable. This will facilitate greater creativity and detail.
It is essential to establish a universal set of standards
Let this be a warning: if metaverse enablers fail to find common ground or a set of universal standards, we will face endless technical complexities that will make the metaverse less attractive to consumers and enterprises. In addition, new entrants will be able to outcompete those who do not collaborate with their competitors in order to create something exceptional.
The metaverse is our next adventure
The metaverse is like any adventure. There are pitfalls and opportunities, but it’s worth the effort if you can see the end goal. We can unlock unimaginable opportunities for society and business by working together, optimizing customer experiences, and being open to creativity.
